Bare-ly Seen
Singapore 2023
Intention
Highlight our natural tendency to become desensitized to the
suffering of others in our society. An unsympathetic outlook on
their concerns can make them vulnerable to exploitation and
trafficking.
Context
Singapore has a very beautifully curated landscape, designed
by talented individuals. Much of the labour is completed by
migrant workers, and it’s easy to overlook the realities of their
working conditions when their work is so aesthetically pleasing.
Occasionally you’ll see groups these construction workers being
transported to and from work in open pick-up lorries without
seating or seat belts, which has led to severe accidents. The
2022 Fifa World Cup had just finished also, where there were
similar concerns.
Solution
A simple, satisfying, looping stop-motion animation highlighting
our tendency to become accustomed was displayed in two
public locations with different aspect ratios. One at a multistory
building, Tensquare, with a screen size of 15m by 2m, and the Nexus
Mediawall which has a screen size of 21.2m by 14.4m.
Process
After living and making observations, we created a simple,
looping stop-motion animation that was easy for commuters
to understand as they passed by. The message was clear but
kept subtle to avoid scandal or polarization, ensuring it wasn’t
perceived as an attack, an encouraging yet critical approach.
DEUS: 088/26812—81
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